So you think it’s about what THEY think? Let’s take a deeper look
I have been in business for myself since I was about 21 years old that is almost 30 years! What I know is that when I first started working with marketing and branding specialists I spent hundreds of thousands of dollars helping me get my ‘brand’ right. And that is the expensive way to do it.
What I have learned is that real branding and marketing is first an INSIDE job. You have to be committed first to your values, know them… intimately. Because the brand emerges from that deep place. When you build your brand from that fire in your heart – you are on to something. From that seed, the organization’s brand will also emerge. And when these 2 sets of values are aligned – your sales and marketing plan becomes unstoppable.
You see a marketing and branding plan that is based on your values – is a game changer. Let’s look at an example. Let’s say that your top 5 personal values are:
- Making a difference
- Personal Growth
Your company values will be some sort of image of those values in some way. I believe from them comes your extremely unique brand and marketing plan. And it must be done in a way that truly allows you to shine your brightest!
So your plan might include:
- Hosting a community event (community)
- With awesome SERVICE in some way, that demonstrates your desire to go above and beyond. (making a difference)
- Offering some surprises (adventure)
- Amazing follow through after the event
- And if there is a failure in he process you look it in the eye and take in that learning.
But your marketing plan and your branding need to be a bigger image of who you want to be in the world – it is merely your reflection. Don’t create your marketing plan in the hopes that THEY will like it… create it so that you LOVE it. THAT is how you create wild success in the world. For a free, no charge, no strings, 1 hour free consultation on your branding and marketing plan design that will make you LOVE your business again, email me! Lorin@lorinbeller.com