Seth Godin, TribesIn a recent blog post, I shared some important ideas about tribes based on Seth Godin‘s must-read book, “Tribes: We Need You to Lead Us.” 

This week, I will add some practical tactics so you can get started right away with building and leading your own tribes.  I will use one of my tribes, Big Fish Nation, as an example. 

Last week, I had a wonderful teleconference with one of the Big Fish “sub-tribes,” the Mastery group, as we discussed our favorite parts of Godin’s book (hard to narrow down!), then shared our own tribe-building best practices.  This is what I love about spending time with my tribe members…  I always learn and get motivated just by being in the same space with them (virtually or face-to-face)! 

It is important that we share information and inspiration across tribes, so here are some of my (our!) tribe’s  learnings from last week’s teleconference:      

BEST PRACTICES* for Leading & Building Tribes:

  • Create and Communicate a Clear Vision:  If you don’t know where you’re going, your tribe won’t either.  Create your vision of, as Godin says, “something that could happen but hasn’t (yet),” and communicate it regularly to your tribe.  Then have faith in the vision.   Believe it. Plan for it. Lead to it!
  • Set the Beat:  Lead by example…  be organized, meet your deadlines, speak and act with integrity, be accountable, turn work around quickly and professionally, show your enjoyment, etc. Show your tribe how to reach the vision! 
  • Lean In:  Commit to the vision and “lean into it” with passion, confidence and fearlessness.  We don’t always need to plunge forward (although sometimes that’s how we get started!), and a steady forward-leaning attitude keeps us moving ahead and thinking ahead. 
  • Lean Back:  Each tribe also needs followers.  Sometimes the most effective thing a tribe leader can do is to lean back and allow someone else to lead.  Each tribe member has different strengths and all are needed to make the vision a reality.  Just remember to follow eagerly and continue “leaning in”!
  • Just Do It:  Godin says, “The largest enemy of change and leadership isn’t a ‘no.’  It’s a ‘not yet.’”  If you sense that NOW could be the time for you and/or your tribe to act, then JUST DO IT.   Don’t miss your opportunity. 

These are just a few of the ways we can build and lead our own tribes.  

What are some of your Best Practices?


*A special thank you to Big Fish tribe members Gail Benmosche, Peg Calvario, Amy Cotter, Amy Hart, Starla King, Sonya Mittleman, Andrea Russo,  and PJ Sparks for these Best Practices!

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