Without leaders there are no followers.
You’re a leader
We need you.
Seth Godin

Seth Godin, TribesThis month in the Big Fish Mastery program, we are reading Seth Godin’s book, “Tribes: We Need You to Lead Us.”  – another “must read” for all women business owners as we continue to find new ways to connect powerfully with each other!

The concept of creating a tribe or belonging to a tribe might seem like a foreign idea, but it’s actually a simple – and absolutely important — way for us to think about and do business.

Godin’s definition of “tribe” is “…a group of people connected to one another, connected to a leader, and connected to an idea.”   

For example,  Big Fish Nation is a tribe:  we are all women business owners, connected to the idea that women business owners can have it all …  that we can be wildly successful in our businesses without giving up the rest of our lives.

All Big Fish tribe members also have access to online conferencing tools, conference calls, Facebook groups, etc.  to stay connected with me, each other, and the Big Fish concepts.

As the Big Fish tribe grows, so does the energy around the original Big Fish idea, and attracts other potential tribe members… which ultimately positively affects the bottom line!

Think about your own business… have you created a group of people connected to you, each other,  and the primary idea of your business?   Do the people in your organization care deeply about you and your work?  Do they have a shared vision that they have faith in?

If so, congratulations — you are leading a tribe!

If not, you can start building your tribe today.

How?  Godin says it “takes only two things to turn a group of people into a tribe:  a shared interest and a way to communicate.”

The shared interest can come directly from the goals and vision of your business, and you can use the social media tools available now (e.g., Facebook, Twitter, LinkedIn, blogs, etc.), to provide a variety of ways for your tribe members to communicate – globally! — around that shared interest.

We can make an even bigger impact in the world when we intentionally connect our individual tribes into larger tribes.  For example, I’m a member of NAWBO (National Association of Women Business Owners), and am attending the NAWBO conference this week to interact with those tribe members.

Some other tribes to visit (and become members of) are:

I am convinced that tribal membership and leadership need to become part of EVERY business leadership toolkit. 

Are they in yours?